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Do you want to grow your business in a meaningful way?
We humanize businesses to unlock potential and become future-fit, while being a force for good. We do this by deepening relationships in your full ecosystem and driving human growth in your organization.
As a strategic agency, we reveal insights with new perspectives to increase brand relevance and get your organization ready to welcome change.
Humanizing your business problems is what we do. In all our practices, we apply human sense to business challenges, with empathy as our superpower.
Business leaders operate in an ever-changing world. We continuously develop tools that deepen your understanding of societies, people and their behaviors.
We focus on crafting collaborative experiences that empower you to welcome change and scale positive impact.
with fierce empathy
Reliable Anchor, dedicated team player, critical challenger, business humanizer, loving husband, trusted friend, and avid urban explorer. As an enthusiastic qualitative researcher and brand strategist, I thrive on cultivating cross-cultural expertise through diverse global projects. My commitment lies in translating profound human and cultural insights into practical and impactful recommendations.
Embracing my more introverted and observant nature, I appreciate these as my strengths. I approach diverse perspectives with an open mind, crafting thoughtful and grounded strategic advice. My aim is to support both our team and client teams in fostering empathy fitness, contributing to heightened business success.
+ 55 11 955 521 115
I joined Innate Motion in 2013 to fully focus on what I love most: Solving business- and brand issues, creating positive societal impact, whilst developing winning teams courageous enough to go beyond the obvious. This is why I always look back on a project with a sense of joy and satisfaction when I see how our methodologies and change-journeys spark positive transformation, rarely leaving a client-team untouched.
Before Innate Motion, I worked for over 18 years in Unilever in Europe, Africa, and Latam in multiple leadership roles and – categories. I am a Dutch national yet I currently live in Sao Paulo, Brazil, and feel privileged to have the world as my backyard, working truly global as we do as Innate Motion.
I’m a welcome change practitioner and a natural-born silo shifter. I am passionate about sports like rugby or tennis and my family. I love to use business as a tool for creativity and community building. Hence I operate best as an entrepreneur, impact investor, and senior advisor, helping others build brands and use business as a force for good.
To better share my expertise in humanizing business, I’ve co-authored books like Creating value people to people, Activists Dare to Care, and Beyond the power girl. I co-founded Innate Motion, African Drive, The Regenerative Alliance, and Innate Active. Core to my leadership across all these businesses is the belief that business becomes infinitely more valuable for everyone when we create value together as people for people.
A Cyborg, dancer-wanna-be, traveler, maybe sociologist, passionate about psychotherapy & time management, I enjoy being on the road, traveling through, or living in different places. One is to observe cultural differences, and the other is to realize that the so-called cultural differences are a misleading term – a more complex system beyond country, race, or ethnicity. And fast conclusions can shut you out from more profound connections.
Ever since I graduated with my masters in MSc Culture and Society, I’ve been working as a Business Humanizer, keen to apply human insights and methodologies I acquired to the real world, to the commercial world. Being an Enthusiast, I want to create a more tolerant and prosperous world where we embrace, rather than fear, difference, and diversity.
I’m a reductivist who loves to geek out on words, a passionate debater, and a cookbook collector. I am endlessly energized by finding that beautiful and elusive red thread that connects so many ways of doing and being across cultures. I thrive on the challenge of distillation, on simplifying the complex, and chasing perfection: the instantly obvious yet completely surprising.
I have spent 15+ years helping clients free themselves from the wallpaper, the jargon and cut through business as usual to shape something of value for the world — always through the eyes of people. I like to voice my strong opinions on Forbes Agency Council and Fast Company Executive Board.
